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Resume

Experienced Marketing Professional skilled in advertising, integrated strategies, social media, SEO, and content creation, seeking new opportunities.

Work Experience 

  • Executed effective social media strategies by conducting market research and identifying target audience, increasing brand reach and following by 10%. 

  • Managed social media campaign by analyzing business needs and creating compelling content, resulting in a 15% increase in lead generation. 

  • Collaborated with the team to achieve a 10% increase in overall social media ROI and achieved about a 15% rise in website traffic. 

Project Abraham 

Jan 2023 - Jan 2024

Social Media Specialist 

  • Achieved a 25% increase in successfully conveying organizational vision and securing project buy-in from key stakeholders, leading to faster project approvals and increased resource allocation. 

  • Utilized AI expertise to lead research and strategic planning initiatives, resulting in a 20% enhancement of decision-making effectiveness. 

  • Conducted market research, leading to a 15% improvement in message alignment with market trends and needs, thereby enhancing overall market responsiveness and competitiveness 

Vosyn

Sept 2023 - Dec 2023 

Team Lead - Marketing & Communications

  • Implemented innovative instructional strategies resulting in a notable 25% increase in learner engagement and satisfaction scores. 

  • Achieved a 30% reduction in time-to-competency for new hires by creating streamlined onboarding programs; collaborated with cross-functional teams to successfully launch 15 e-learning modules, impacting over 5,000 employees globally. 

HireRight 

 June 2022 - Feb 2023 

Instructional Designer

The Team

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Clients

Awards

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Education

  • I mastered strategic digital campaigns, analytics finesse, and innovative trends, amplifying my skills during dynamic digital marketing post-graduation studies.

  • Technical Skills - Google Analytics, Adobe Creative Suite, Canva, Microsoft Suite, Meta Business Manager, Wix, Ads Manager, Facebook, Twitter, Instagram, LinkedIn, Thread, X, TikTok, Hubspot, Hootsuite, Sprout Social, SemRush

  • Soft Skills - Social media marketing, Market Research, Content Writing, Graphic Design, Campaign Support, Email Marketing, Analytics and Reporting, Design, E-Commerce, and Community Engagement. 

Lambton College 

Jan 2023 - Present 

Post Graduation - Digital Marketing

  • During my Education Bachelor's journey, I cultivated pedagogical skills, nurtured a passion for learning, and embraced diverse teaching methodologies and the knowledge and ability to apply models like ADDIE, SAM, and Bloom's Taxonomy.

  • Technical Skills - Articulate Storyline, Adobe Captivate, MS Office, Elearning, Camtasia

  • Soft Skills -  Learner-Centricity, Psychology, Strong attention to detail, Accessibility, Organization, and Attention to details. 

TSCER

March 2016 - April 2018 

Bachelor's in Education

  • Mastered storytelling, media analysis, strategic communication, and digital literacy—equipping me to thrive in dynamic media landscapes during my graduation.

  • Technical Skills - DaVinci Resolve, Photoshop, Canva, WordPress, Mail Chimp

  • Soft Skills - Scriptwriting, Critical thinking, Teamwork, Problem-solving, Photography, Graphic Design, Social Media Engagement, Public Relations, Brand Marketing

KES Shroff 

March 2013 – April 2018 

Bachelor's in Mass Media 

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